Ascend Succession Team
Founder and Partner
Peter Froede is the Founder and Managing Partner of Ascend Succession. He is an executive with 16+ years of proven success in leading product development, operations, and strategy roles across B2B organizations in the energy, industrial, and automotive industries.
Prior to founding Ascend Succession, Peter was an Associate Partner at the top-tier management consulting firm McKinsey & Company. During his tenure he worked on several M&A transactions, restructuring plans for mid-sized businessess and operations transformation projects in the industrial, energy, and, specifically, EV charging space.
Peter's entrepreneurial spirit and drive for innovation were evident in his role as a leader in product development and operations for a small green technology hardware startup. His successful launch of an electrification solution for developing countries demonstrated his ability to bring ideas to market and drive business growth.
Peter earned a master’s degree in mechanical engineering from the University of Applied Science Mittweida in Germany and has an MBA with honors from the IE Business School in Madrid Spain. He lives in Orange County with his wife and two children.
Experienced operators and investors
Ascend Succession is collaborating with CUB INVESTMENTS, an investment firm in Northern California focused on acquiring, investing in, and operating small businesses over the past decade, to identify and acquire a small business in Southern California.
CUB INVESTMENTS is led by two successful entrepreneurs and business owners who have acquired and invested in over 25 businesses.